Insurers Join Public Debate With New Ad Campaign
The insurance industry so far has "stayed at the bargaining table and held its fire in the ad wars," but "now, the industry is speaking up, not with an attack but with a seven-figure, national cable TV ad buy starting Monday in favor of affordable bipartisan health reform that can cover everyone," Politico reports. "But make no mistake: The ads are sending a strong don"t-tread-on-us message, not so much a shot across the bow of reform as a reminder of the industry"s ability to weigh in at any time, with messages pro or con." The 30-second ads from America"s Health Insurance Plans (AHIP) "pushes for bipartisan reform that includes affordable, universal coverage that doesn"t deny insurance to those with pre-existing health conditions," but doesn"t attack the idea of a government-run insurance plan - a proposal the industry vehemently opposes." The ad "will be supported by a complementary print campaign that is also set to launch this week."
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